Air Miles Loyalty Reward Program
MILES Reward Program is an easy way to collect points to
redeem for travel, leisure, entertainment and a wide variety
of valuable merchandise.
AIR MILES reward miles can be collected from all types
of companies across Canada, and there are lots of rewards to
choose from. They have a list of over 100 sponsors and
hundreds of rewards.
Present your AIR MILES Collector Card when you make a
purchase from a qualifying sponsor.
Earn 1 reward mile for every dollar spent.
Build up your AIR MILES reward miles and then exchange
them for rewards ranging from flights, hotels, merchandise
certificates and even toys.
Starting in January 2012, Air Miles have an expiry date. Also, all previously issued miles will expire if not used..
Sample Sponsor List
- A&P and
Dominion (buy your groceries and collect Air Miles)
- American Express
Air Miles Credit Card (use your credit card for any purchase
any collect Air Miles)
- Boston Pizza
(enjoy a meal and collect Air Miles)
- Century 21 Canada
(use their moving services and collect Air Miles)
- Flare (enjoy a
Canadian magazine for women and collect Air Miles)
- LCBO (buy your
favorite wine, beer or liquor and collect Air Miles)
- Holiday Inn
(enjoy a stay at a hotel and collect Air Miles)
- National Car
Rental (rent a car and collect Air Miles)
- Primus (for all
of your communication needs and you can collect Air Miles)
- Purolator Courier
Ltd. (send a parcel and collect Air Miles)
- Rona (do some
home improvement and collect Air Miles)
- Shell (fill up
your car and collect Air Miles)
- The Toronto Star
(subscribe and collect Air Miles)
- WestJet (book a
flight and collect Air Miles)
(shop online and collect Air Miles)
These are just a few of the sponsors involved in the
Air Miles program. It gives you an idea of the various
retailers and service providers who honour the Air Miles
program. It can be faster than you think to collect points to
receive a reward.
About the Air Miles Program
The Loyalty Group started the AIR MILES Reward Program
in March 1992, giving Canadians the chance to collect AIR
MILES reward miles while shopping for goods and services at
participating sponsors. Air Miles is currently owned by
Loyalty One, whose parent company is AllianceData.
These reward miles can be exchanged for air travel on
nine airlines: Air Canada, WestJet, CanJet, Canadian North,
Calm Air, American Airlines, Lufthansa, Northwest Airlines and
KLM Royal Dutch Airlines.
AIR MILES reward miles can also be redeemed for more
than 800 reward options, including tickets to sporting events,
car rentals, movie passes, live theatre tickets, family
attractions, hotel accommodations and merchandise.
The AIR MILES for Business Program is a database
coalition marketing program assisting companies to meet their
Facts and Figures
Participation in the Air Miles reward program has
reached more than 70% of Canadian households.
- Approximately 2/3 Canadians have an AIR MILES
collector card and there are 10,000,000 active accounts.
- There are more than 100 sponsors across Canada.
- There are more than 450,000 business owners enrolled
in the AIR MILES reward program.
- There are more than 100 AIR MILES Business
More information about the AIR MILES Reward Program, in
English and in French, is available on the Internet at www.airmiles.ca
There are more than 1200 items in the merchandise
catalogue. All you have to do is browse online and start
collecting. Many of the items are available only on the www.airmiles.ca
website. They also have "sales" called Web specials so it is
worth checking the website every once in awhile!
There is even a Flight calculator to determine how many
reward miles you'll need to get where you want to go or a
Travel calculator to see how many reward miles it will take to
get you where you want to be.
All of the Air Miles sponsors can be found on the
Sponsor page at www.airmiles.ca. A powerful search
function allows you to find the sponsors by name, category or
even by neighbourhood. There is a Sponsor finder map so that
you can zoom in on your neighbourhood to see where you can go
to collect your Air Miles.
The Offers section at www.airmiles.ca is where you'll
find great deals and offers. Some you can simply print off
yourself and take to the Sponsor, others click through to a
web offer while still others allow you to just go to the store
and ask for the discount!
When you sign in as an AIR MILES Collector at www.airmiles.ca
you will be able to customize your Home Page and a great
directory to features and functions of the site.
You can check your balance, change your address, order
new cards, track Sponsors in your area, see the latest offers
or browse through the hundreds of rewards. Your account
balance is clearly displayed on your home page so that you can
see how many reward points you have.
You can also use the Dream Meter to track the number of
reward miles you still need for the rewards you want the most.
The best value for your Air
Miles Reward points is the $20.00 Gift Certificate for A&P,
Dominion, Ultra Food & Drug, the Barn Markets (Valid in
Ontario, excluding Thunder Bay). This gift certificate can
be redeemed for 125 Air Miles Reward Points. You can simply
request the certificates and they are mailed to your home
address within a few business days. They are easy to redeem at
any of the stores and you can buy anything with them. They
are not supposed to give back any change more than $5.00 but at
several stores I went to, they can change no matter what the
amount. For example, I spent $122.00 on one trip and gave
$140.00 worth of gift certificates and received $18.00 in
However, in the last few weeks
this offer has changed. You now need 140 Air Miles points to get
a $20.00 gift certificate. I suppose they realized that it
was a very good deal and very popular so they have increased the
number of miles needed!
Watch for offers for Air Miles points. Here are some of
the recent offers at participating sponsors:
- 5 free Air Miles if you become a Rona member and
subscribe to their monthly online bulletin
- 15 free Air Miles for getting a Free health
insurance quote from ManuLife.
- 100 free Air Miles when you buy 8 or more household
cleaning items at any Safeway store. In order to maximize
this deal, look for inexpensive items (i.e. pot scrubbers for
$0.89 a piece, so a little over $7.00 for 100 Air Miles!)
- Double or Triple Air Miles when you use available
coupons at Sportchek.ca for the purchase of New Balance
footware, casual clothing, Nike clothing or hockey skates.
- These are just some samples of the offers available.
These offers have time limits and restrictions but if you are
careful and attentive you can find ways to maximize your Air
Please leave a comment at the bottom of this page!