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Information for comparing loyalty programs

 
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canloyadmin
Site Admin


Joined: 26 May 2005
Posts: 1215
Location: Ontario

PostPosted: Sun Jul 10, 2005 8:16 am    Post subject: Information for comparing loyalty programs Reply with quote

We are working on a method of camparison between programs so that we can remove the subjectivity from our ranking system.

Since most programs are points based, we are trying to concentrate on a few key metrics.

Points/dollar spent
This is fairly easy to calculate, as every program puplishes this information. What complicates this measure is that many programs rely heavily on bonus points offerings, which we don't have a way of including in the metric.

Dollar value/point
This one is a little harder to quantify, as many programs do not have a cash out options. What we do is identify the reward that is closest to cash (e.g. gift card), and use the cash value of this as the benchmark for this calculation.


What other information do you suggest for establishing a comparison framework?
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macphade



Joined: 21 Jul 2005
Posts: 89
Location: toronto

PostPosted: Tue May 15, 2007 10:36 pm    Post subject: info Reply with quote

Thank you for the info,though I found it not in lamens terms.My brain does not transmit this info easily.
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macphade



Joined: 21 Jul 2005
Posts: 89
Location: toronto

PostPosted: Fri May 18, 2007 12:58 pm    Post subject: mind Reply with quote

I guess you have your mind in the gutter kiddo.
I guess this board is not monitered.
Good luck at the websites,but this is not my thang
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