Loyalty programs remain a cornerstone of the Canadian shopping experience, delivering perks, discounts, and exclusive benefits. With so many options available, which programs deliver the most value in 2025? Here's a comprehensive ranking and review of the top Canadian loyalty programs, tailored to different consumer needs.

1. PC Optimum

Overview:
PC Optimum continues to lead the pack, thanks to its deep integration across grocery, pharmacy, and fuel retailers. Members earn points at Loblaws banner stores, Shoppers Drug Mart, Joe Fresh, Esso, and Mobil, with frequent personalized offers and lucrative bonus events.

What Makes It Stand Out:

Personalized Offers: Deals and points tailored to your shopping habits.
Bonus Redemption Events: Special events (especially at Shoppers Drug Mart) can boost your redemption value by up to 50%.
No Membership Fee: Free to join, with enhanced earning through PC Financial credit cards.
Extensive Network: Over 4,500 participating locations nationwide.

Best For:
Families, grocery shoppers, and anyone looking for everyday savings on essentials.

2. Air Miles

Overview:
Air Miles remains one of Canada's most recognized coalition loyalty programs, with millions of members and a broad partner network. Under BMO's ownership, the program has improved its digital offers and engagement, though its presence in Quebec has diminished after losing several major partners.

What Makes It Stand Out:

Diverse Redemption Options: Choose between Dream Miles (travel, merchandise, experiences) and Cash Miles (instant in-store rebates).
Travel Value: Flights booked with Dream Miles can offer high value, especially for economy class.
Widespread Partners: Earn miles at grocers, gas stations, and retailers nationwide.

Best For:
Travelers and those seeking flexibility in their rewards.

3. Scene+

Overview:
Once focused on movies, Scene+ has expanded into a flexible, multi-partner rewards platform. Points can be earned on groceries, dining, travel, and entertainment with partners like Scotiabank, Cineplex, and Sobeys.

What Makes It Stand Out:

Versatility: Redeem for movies, groceries, travel, gift cards, and more.
Credit Card Integration: Scotiabank credit cards offer substantial welcome bonuses and ongoing earning potential.
Simple Redemption: Easy to use, with strong value for travel and groceries.

Best For:
Entertainment lovers, frequent diners, and those who want versatile redemption options.

4. Aeroplan

Overview:
Aeroplan, Air Canada's frequent-flyer program, is a top choice for travel rewards. Its partnership with the Star Alliance network gives members access to over 1,300 destinations worldwide.

What Makes It Stand Out:

Global Reach: Redeem points for flights with Air Canada and 45 Star Alliance partners.
No Surcharges on Air Canada Flights: Only taxes and fees apply.
Family Sharing: Pool points with up to eight family members.
Elite Status Perks: Frequent flyers can unlock priority services, lounge access, and bonus points.

Best For:
Frequent flyers, families who travel together, and those seeking international travel rewards.

5. Triangle Rewards (Canadian Tire)

Overview:
Triangle Rewards makes earning and redeeming 'CT Money' straightforward at Canadian Tire, Sport Chek, Mark's, and participating gas stations.

What Makes It Stand Out:

Instant Redemption: Redeem any amount, any time, with no minimums.
Stackable Offers: Combine weekly personalized offers for accelerated earning.
Fuel Rewards: Earn up to 3' per liter at Petro-Canada and Gas+.
No Membership Fee: Free to join, with extra perks for Triangle Mastercard holders.

Best For:
DIYers, sports enthusiasts, and drivers who shop at Canadian Tire and its partners.

6. Moi by Metro

Overview:
Moi, launched in 2023, is Metro's coalition program, uniting rewards from Metro, Jean Coutu, Brunet, Premi're Moisson, and Super C. It's designed for high personalization and frequent grocery shoppers.

What Makes It Stand Out:

Personalized Offers: Weekly deals tailored to your shopping patterns.
Accelerator Events: Double or triple points during special promotions.
Double-Dip with RBC Avion: Link your Avion Rewards card for extra points.

Best For:
Quebec and Ontario residents who shop at Metro and its affiliated brands.

7. Amazon Prime

Overview:
Amazon Prime is more than a subscription's it's a robust loyalty experience, offering free shipping, exclusive deals, and cashback with the Amazon.ca Rewards Mastercard.

What Makes It Stand Out:

Fast, Free Shipping: Unlimited two-day (or faster) shipping on millions of items.
Exclusive Access: Early access to deals, Prime Day, and streaming services.
Prime Rewards: Up to 2.5% back on Amazon.ca and Whole Foods purchases with the Amazon.ca Rewards Mastercard.

Best For:
Frequent online shoppers and those who want a combination of shopping, streaming, and exclusive deals.

Conclusion: Which Program Is Right for You?

Grocery Shoppers: PC Optimum, Moi by Metro
Travelers: Aeroplan, Air Miles
Entertainment Seekers: Scene+
DIY/Home & Auto: Triangle Rewards
Online Shoppers: Amazon Prime

Each program offers unique strengths, so the best choice depends on your spending habits and lifestyle. Consider joining multiple programs to cover all your major purchases and maximize your rewards throughout 2025.