Programmes de fidélité par abonnement : Sont-ils vraiment avantageux ?

Les programmes de fidélité par abonnement connaissent un essor au Canada, offrant aux membres des avantages exclusifs, des récompenses accélérées et un traitement VIP—mais à un prix. Ces adhésions payantes valent-elles le coût ? Voici un tour d'horizon des principales options pour 2025, dont Amazon Prime, Indigo Plum Plus, PC Insiders, et plus, avec une analyse coût-bénéfice pour les consommateurs canadiens.

What Are Subscription-Based Loyalty Programs?

Unlike traditional (free) loyalty programs, subscription-based models charge a monthly or annual fee in exchange for enhanced benefits. These premium programs are designed to deliver more value, exclusivity, and convenience to their most engaged customers4 9.

Amazon Prime

Cost: $9.99/month or $99/year (plus tax)5 10
Key Benefits:

Fast, Free Shipping: Same-day, one-day, and two-day delivery on millions of items, with same-day available in major cities1 5 10.
Prime Video: Access to a wide library of movies, TV shows, and Amazon Originals.
Prime Music: Millions of ad-free songs and podcasts in shuffle mode.
Prime Reading: Borrow books and magazines on Kindle devices and apps.
Prime Gaming: Free games and Twitch subscription.
Amazon Photos: Unlimited photo storage.
Exclusive Deals: Early access to Lightning Deals and special events like Prime Day.
DoorDash DashPass: One-year free trial, offering unlimited $0 delivery fees on eligible orders1 5.

Who Should Consider It:
Frequent online shoppers, entertainment lovers, and families wanting a bundle of shipping and digital perks. If you regularly order from Amazon or use the included entertainment services, the membership can pay for itself quickly5 10.

Indigo Plum Plus

Cost: $39/year (plus tax)2 6 11
Key Benefits:

10% Discount: Save an extra 10% on almost everything in-store and online at Indigo, Chapters, and Coles.
Free Shipping: No minimum order value required.
Points Earning: Earn 5 Plum Points per dollar spent, redeemable for instant savings.
VIP Access: Early access to promotions, author events, and exclusive contests.
Personalized Recommendations: Earn points for reviewing and rating products, with custom recommendations to match your tastes6.

Who Should Consider It:
Avid readers and regular Indigo shoppers. The shipping savings and discounts can quickly offset the annual fee for those who buy books, gifts, or home goods several times a year2 6 11.

PC Insiders

Cost: $119/year (plus tax) for the PC Insiders subscription7; PC Insiders World Elite Mastercard has a $120 annual fee but includes additional credit card perks3.
Key Benefits:

10% Back in Points: On over 12,000 PC products and all Joe Fresh purchases.
Free Grocery Pickup: Unlimited $0 PC Express pickup and priority timeslots.
Free Shipping: At Joe Fresh and Shoppers Drug Mart online.
Travel Rewards: 5% back in points on PC Travel bookings.
Welcome Box: Exclusive for new members.
Dedicated Member Care: Priority customer support.
PC Insiders World Elite Mastercard: Up to 100,000 PC Optimum points as a welcome offer, plus higher earn rates on groceries, fuel, and more3.

Who Should Consider It:
Families or individuals who regularly shop at Loblaws, Shoppers Drug Mart, Joe Fresh, and affiliated stores. If you spend $1,200 or more per year on PC products, the membership can easily pay for itself through bonus points and free delivery7.

Scene Gold and Other Premium Options

Scene Gold: $6.99/year for accelerated points earning and exclusive cinema perks8.
Costco Executive Membership: $120/year for 2% back on most purchases and extra benefits (not a traditional loyalty program, but widely used in Canada)8.
Walmart Delivery Unlimited: About $100/year for unlimited grocery delivery8.

Cost-Benefit Analysis for Canadians

Are Paid Loyalty Programs Worth It?

Yes, for Frequent Shoppers: If you regularly use the retailers services or shop often, the savings, exclusive access, and faster rewards can easily outweigh the annual fee4 7 8 9.
Maybe, for Occasional Users: If you only shop a few times a year or rarely use the extra perks (like streaming or free delivery), the value may not justify the cost.
No, for Infrequent or Price-Sensitive Shoppers: If youre unlikely to take advantage of the premium benefits, stick to free programs.

Tips to Maximize Value:

Track your spending and benefits to ensure youre getting more value than you pay in fees.
Take advantage of all included perksshipping, discounts, events, and exclusive offers.
Watch for welcome bonuses and special promotions to boost your initial return.

The Bottom Line

Subscription-based loyalty programs like Amazon Prime, Indigo Plum Plus, and PC Insiders offer real value for Canadians who shop frequently or want premium experiences. However, the math only works if you use the benefits regularly. Before subscribing, consider your shopping habits, tally up the potential savings, and make sure the perks align with your needs. For many Canadians, these programs are not just worth ittheyre essential for maximizing rewards and convenience in 20254 5 7 8 9 10 11.